Justin Bieber using $20 million budget to promote new fragrance on social media platforms

Justin Bieber has been recognized for his heavy presence in social media, and now hes taking that to a whole new level by leaving fans on the edge of their seats waiting for him to tweet about his newest fragrance.

Biebers last fragrance, Someday, became the top-selling celebrity fragrance in history, so its no wonder he set out on creating a follow-up fragrance.

The new fragrance, called Justin Biebers Girlfriend, will get the social media treatment across platforms such as Twitter, Tumblr, Facebook and Viddy, MSNBC reports.

The reason its such a big deal is because the Boyfriend singers team announced theyre dishing out about $20 million to promote the fragrance through social media.

Justin Biebers Girlfriend will hit Macys stores on June 18, and will also be sold at Belk, Dillards, Nordstrom and Sephora, The New York Times reports.

Bieber will appear on Facebook, where he has about 44 million likes, and Viddy this week to ask fans to participate in sing-off on Tumblr to create a commercial for the new fragrance, which will last one minute long, and will be made up of clips of his fans singing Boyfriend but changing the lyric to Girlfriend in honor of his fragrance.